Race Offender: Luv Run


There is nothing wrong with love.  I think it is something that we are all looking for and if you have it then you are very fortunate.  However, when it is spelt wrong love becomes less desirable.  How undesirable on the short hand misspellings undesirability list:

3. You = U

2. Love = luv

1. OK = k

That brings us to the Luv Run.  This run is partnershiped with the Boston Triathlon which brings in a ton of corporate sponsorship to Boston.  Not completely a bad thing but why are you trying to throw out two events in one day? The Boston Triathlon seems to be something that would be more than fine on its own.  That being said not every aspect of this run is bad.  I’m sure if you are into running or craft beer you get pretty excited (in my case ecstatic) when you are looking at someones profile on dating sites such as OKcupid and Match and see that they like the same things. This is a good opportunity to You’ll be able to know if a runner is single, taken, or if they are into their own sex.  It isn’t a race so I can’t totally say it is a race offender but you are paying $35 to do it so….

Also, why are both of these events sponsored by Michelob Ultra? Wouldn’t in struggling times Inbev look to dissolve brands that no one talks about or drinks like Michelob Ultra?  Is it the ultimate last call for this brand to follow the success that Microbreweries like Dogfishhead, Harpoon, and Smuttynose have had with races to generate more buzz?

On third thought, does anyone even drink Michelob Ultra? Does regular Michelob even exist anymore?  What make Michelob Ultra so ultra?  Does it have a 12% ABV (I know it is the exact opposite but still)? Couldn’t the Luv Run asked Harpoon or Sam Adams to be the beer sponsor of the event?

Maybe when it comes to love it is something we desire need to have in our lives.  As for Luv, it is just an annoyance!

Michelob ULTRA in a supermarket.

Michelob ULTRA in a supermarket. (Photo credit: Wikipedia)


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