In a lot of circles Bob Dylan was called a sell out for his commercial on Super Bowl Sunday. You didn’t see said commercial? Well watch it in full and pay close attention at around 1:26 going forward:
“And when it is made here, it’s made with the one thing you can’t import from anywhere else: American Pride. So let Germany brew your beer…” And this is where I stop. Granted Switzerland makes watches and your Iphone is make in Asia per this commercial but my beer? Let’s take inventory of the beers I have left to drink at my house. Also just as we hear the words “portion of the proceeds” means that only a portion of the money goes to charity we will take the words “Made in America” to mean just that. Beers owned by other countries like Boulevard and Budweiser will still be considered American since they are made here (also as a side note I still respect Boulevard because I know Duvel makes quality beer).
After taking the tally in my house here is how things broke down:
Canada: 7 (These are Trader Joe’s beers being aged. Made in Canada so I am following rules here.)
Italy: 1 (I liked the Bottle)
England: 1 (A Christmas gift from my niece that has been aged for over a year!)
Belgium: 1 (A Christmas gift from my niece again.)
USA: 87 (22 of these coming from Massachusetts where I live.)
Just to make a point that one of these is a Budweiser Clamato.
Speaking of Budweiser I’m curious of how they feel about this ad. That being said they are into marketing puppies and horses:
…and celebrity scavenger hunts:
and homecoming parties for soldiers:
Let’s get this straight though, they know nothing about making or marketing quality beer! Therefore you have not heard a peep nor will hear a peep out of them over this issue!
To prove my point further I went to two bars in Somerville Massachusetts to scan every beer they had by country of origin. The first bar was Redbones and the second bar was Olde Magoun Saloon. To take this task a bit further both Redbones and Olde Magoun Saloon have Oktoberfests every fall.
The tally at Redbones were as follows (including draft and bottled beer):
So if you are doing the math there are nine American beers to every one. So that being said you can also see that there are more American beers available than all other countries combined. Let’s move over to Olde Magoun Saloon.
Let’s take a tally on what was on tap at Olde Magoun Saloon by country of origin:
Belgium: 9 (it’s Belgium beer month)
The main problem isn’t Bob Dylan selling out:
Bob Dylan is getting that cash money for selling Italian owned cars that are Made in America!
We should have known that Dylan was a sell out ten years ago:
The problem is a company hired a marketing firm who didn’t even look to see that the state where Chrysler is located would be a top 5 state for producing beer. When you look at the big picture it may not be much longer until Bells and Founders will distribute beer to every state. Not only that but such renowned breweries as New Holland, Shorts, Jolly Pumpkin, Brewery Vivant, and Atwater all reside in Michigan. I can’t blame New Holland partner and Beervangelist Fred Bueltman for his very honest letter to Chrysler. Insult a man or woman about their passion and you bet your ass the gloves come off!
America is doing more than fine with their beer. Beer analyst and writer Bryan Roth of “This Is Why I’m Drunk” broke this down earlier this week in regards to American having 82 of Rate Beers top 100 beers (Germany has as many as the inventory in my apartment).
The main problem of where we are at on this is that Chrysler is not connecting with people. Lee Iacocca was a brilliant man and he once said “I hire people smarter than me and then I get out of the way”. The issue with this commercial isn’t with Bob Dylan selling out. It is with a company that didn’t look out in it’s back yard to see what it had. But maybe it did and there were leaning towers and a Vatican.
Whomever made the decision to say “let Germany brew your beer” might have not been in America and they were definitely not in Michigan!